SEMARANG, OCTOBER 2, 2026 – The Master of Management Study Program, Faculty of Economics and Business, Diponegoro University (MM FEB UNDIP) successfully held a Soft Competence Lecture on Friday, October 2, 2026, located at the Prof. Soewito Room, 4th Floor of the MM UNDIP Building. Carrying the theme “Professional Image & Personal Branding”, the event presented an expert in the field, Ms. Bonita D. Sempurno, S.H., CEO & Master Trainer of YPI Training Centre Semarang and Founder of “Elegance Personality 101”.
During the presentation, Ms. Bonita emphasized that shaping a visual impression and a personal brand is not an option, but an unavoidable professional necessity (“Creating an impression is not a CHOICE, but something we cannot AVOID”). She outlined the concept of “The Anatomy of Professional Image,” which consists of three main pillars:
- Appearance: Covers personal style, body language, wardrobe harmony (grooming), as well as an understanding of color proportions and body shapes.
- Behaviour: The formation of a positive first impression, social and business etiquette, and proper ethics in communication and interaction.
- Communication: Elegant and effective communication techniques, as well as delivering a confident elevator pitch (“Who Am I in 30 Seconds?”).
In addition, participants were equipped with insights on Interpersonal Distance (physical space during communication), proper handshaking techniques (handshake, eye contact, & smile), and professional body posture when standing and sitting.
Through this training, MM FEB UNDIP students are expected to possess not only academic and intellectual excellence, but also harmony between their visual image and personal capacity to support long-term career success.